Content marketing

Content marketing is the art and science of crafting engaging stories that deeply resonate, educate and inspire a target audience. The best content marketing is fundamentally compassionate because its key aim is to help problem solve. I was lucky to work for the pioneering content marketing agency Eucalypt before running content strategy for software companies. Below are some blogs from that time. (Image courtesy of Pixabay)

Learn Your Buyer Personas to Optimize Your Content Distribution Strategy

Content marketing teams are pumping out more content than ever before in 2017—but without a clear sense of how readers are going to find it. According to the B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, 70% of content marketers were planning to increase their amount of content from 2016-17. But only a third of the 88% of marketers surveyed said they had a documented content marketing strategy in place. This is a problem.

Derek Halpern of Social Triggers recommends spending 20% of one’s time on content production and a whopping 80% on promotion. To do that requires a very structured promotion plan—built within a robust, larger content marketing strategy. Read more...

4 Ways to Use Content Repurposing to Build Your Editorial Calendar

Convert company speeches into ebooks, blog posts, SlideShares, and other content marketing collateral by following this simple strategy.

5 Content Marketing Metrics to Master

How can you measure the value of your content marketing investment? Look beyond leads and study other measures of engagement and growth.

How to Build a Shareable Newsletter

Creating shareable email content is a critical art that your small business needs to learn, tweak, and perfect. The impacts on lead generation and brand awareness are huge. But how do you nail this?