Marketing

In my 20s, I set up The Tyrrell Corporation. It was a play on Blade Runner, my maiden name, and a tribute to the tech brilliance of Hong Kong. Our mission was to market and promote Hong Kong artists. This fused into a role as Marketing & Events Manager for Asia City Media. A decade later, I found myself writing for Eucalypt, one of the world's leading B2B tech content marketing agencies. I currently am lucky to head up content marketing for Unum. (Images courtesy of Pixabay)

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Learn Your Buyer Personas to Optimize Your Content Distribution Strategy

Content marketing teams are pumping out more content than ever before in 2017—but without a clear sense of how readers are going to find it. According to the B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, 70% of content marketers were planning to increase their amount of content from 2016-17. But only a third of the 88% of marketers surveyed said they had a documented content marketing strategy in place. This is a problem.

Derek Halpern of Social Triggers recommends spending 20% of one’s time on content production and a whopping 80% on promotion. To do that requires a very structured promotion plan—built within a robust, larger content marketing strategy. Read more...

4 Ways to Use Content Repurposing to Build Your Editorial Calendar

Convert company speeches into ebooks, blog posts, SlideShares, and other content marketing collateral by following this simple strategy.

5 Content Marketing Metrics to Master

How can you measure the value of your content marketing investment? Look beyond leads and study other measures of engagement and growth.

How to Build a Shareable Newsletter

Creating shareable email content is a critical art that your small business needs to learn, tweak, and perfect. The impacts on lead generation and brand awareness are huge. But how do you nail this?